GoConsent vs iubenda
A free iubenda alternative for WordPress
Free and paid plans side by side, from iubenda’s own pages. GoConsent’s free plugin has no traffic limit, needs no account and runs on your own WordPress server.
Free plan: GoConsent and iubenda
| Free plan | GoConsent™Free | iubendaFree |
|---|---|---|
| Works without an outside account | Yes | Account required |
| Traffic limit on the free plan | None | 5,000 page views a month, then the banner turns off |
| Global Privacy Control | Yes, on by default | Not stated |
| Proof of consent | On your server, 24 months, CSV | No |
| Policy pages | Privacy (with Notice at Collection), Cookie, Refund, Accessibility | Limited |
| Opt-out requests | Email opt-out, deadlines, reminders | No |
| Forced “powered by” branding | No (credit is opt-in) | Yes |
| IAB TCF (EU ad publishers) | No | Paid |
Free plans only, checked October 19, 2026 against iubenda’s pricing page, help pages and WordPress.org listing. Plans change: check before you decide.
Where GoConsent’s free plan goes further than iubenda
- Works without an outside account: Yes. iubenda: Account required.
- Traffic limit on the free plan: None. iubenda: 5,000 page views a month, then the banner turns off.
- Proof of consent: On your server, 24 months, CSV. iubenda: No.
- Policy pages: Privacy (with Notice at Collection), Cookie, Refund, Accessibility. iubenda: Limited.
- Opt-out requests: Email opt-out, deadlines, reminders. iubenda: No.
- Forced “powered by” branding: No (credit is opt-in). iubenda: Yes.
Where iubenda leads: IAB TCF on its paid plans. TCF matters to publishers selling personalized ads to EU and UK visitors. GoConsent doesn’t include it.
Paid plan, one site: GoConsent and iubenda
| Paid plan, one site | GoConsent™ ProPersonal | iubendaEssentials |
|---|---|---|
| Price for one site | $49 a year | $5.99 a month, billed yearly |
| Traffic limit | None | 25,000 page views a month, then €0.05 per 1,000 |
| Global Privacy Control | Yes, on by default | Not stated |
| Proof of consent | On your server, 24 months, Consent ID lookup | Cookie consent proof; form consent is an add-on |
| Policy pages | 17 pages, including Privacy, Cookie, Terms and Disclaimer | Privacy and cookie policy; no terms |
| Privacy requests | Do Not Sell, copy and delete, with deadlines | Ultimate plan only ($99.99 a month) |
| Rules by visitor’s region | Yes, opt-in or opt-out per region | No |
| Forced “powered by” branding | No (credit is opt-in) | Partly removed |
| IAB TCF (EU ad publishers) | No | Yes |
Lowest paid plan for one site, checked October 25, 2026 against iubenda’s own pricing page. Prices exclude tax unless stated. Plans change: check before you decide.
Where GoConsent Pro goes further than iubenda Essentials
- Price for one site: $49 a year. iubenda: $5.99 a month, billed yearly.
- Traffic limit: None. iubenda: 25,000 page views a month, then €0.05 per 1,000.
- Proof of consent: On your server, 24 months, Consent ID lookup. iubenda: Cookie consent proof; form consent is an add-on.
- Policy pages: 17 pages, including Privacy, Cookie, Terms and Disclaimer. iubenda: Privacy and cookie policy; no terms.
- Privacy requests: Do Not Sell, copy and delete, with deadlines. iubenda: Ultimate plan only ($99.99 a month).
- Rules by visitor’s region: Yes, opt-in or opt-out per region. iubenda: No.
- Forced “powered by” branding: No (credit is opt-in). iubenda: Partly removed.
Where iubenda leads: IAB TCF. TCF matters to publishers selling personalized ads to EU and UK visitors. GoConsent doesn’t include it.
Switching
Move from iubenda in five steps
Install GoConsent
Free from WordPress.org. Accept its terms to turn it on.
Deactivate iubenda
So visitors see one banner. Keep a copy of its consent records first if you need them.
Run a scan
GoConsent lists every tracker on your site and what adds it.
Update your policy pages
Build them in GoConsent’s Tools tab, and remove any iubenda shortcodes from your old pages.
Check the result
Run the free website privacy audit to see what a first-time visitor gets.
FAQ
Questions, answered
Is GoConsent a free alternative to iubenda?
Yes. The free GoConsent plugin on WordPress.org has no visit limits, needs no account and runs on your own WordPress server. GoConsent Pro adds more for businesses that want it.
How much does GoConsent Pro cost compared with iubenda?
GoConsent Pro is $49 a year for one site, with no traffic limit. iubenda’s lowest plan for one site, Essentials, is $5.99 a month, billed yearly.
Can I run GoConsent and iubenda together?
We don’t recommend it. Two consent tools mean two banners and two sets of blocking rules. Deactivate iubenda once GoConsent is installed.
Will my iubenda consent records move to GoConsent?
No. GoConsent keeps its own records on your server from the day you install it. If you need iubenda’s records as proof, keep a copy before you remove it.
When is iubenda the better choice?
If you publish personalized ads to EU and UK visitors and need IAB TCF, a plugin that offers it fits better. GoConsent doesn’t include TCF.
One on one
Compare GoConsent with other plugins
Sources
- www.iubenda.com/en/help/379-free-plan-limitations/
- www.iubenda.com/p/en/pricing
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Set up privacy the right way today
Install GoConsent free from WordPress.org. No account, no visit limits, and nothing about your visitors leaves your site.
